Meeting Planner Survey: 2024 State of The Meetings Industry


Planners speak out about event experience, rising costs, and changing roles.

Knowland and ConferenceDirect surveyed meeting planners on their top expectations and challenges for the coming year. The report guides hotels and venues on what to prioritize and how to stand out in 2024.

Key revelations include:

  • High price is a key challenge for planners: While planners are more satisfied with the responsiveness of venues, pricing continues to be an issue with 47 percent of planners.

  • Secondary markets provide an opportunity for lower prices and high-quality experience: Organizers may consider changing destinations and venues to manage meeting costs.

  • AI and sustainability are on the radar but not influencing strategy: Planners see opportunities for AI in expected uses, such as event mobile apps and virtual assistants. Yet, there is less excitement for AI in daily operations, at least for now.

Download the survey results here.

2024 MPS Booklet (2)