Rising costs remain a challenge, but new opportunities emerge for smaller players in the industry
Knowland by Cendyn and ConferenceDirect surveyed meeting planners on their top expectations and challenges for the coming year. The report guides hotels and venues on what to prioritize and how to stand out in 2025.
Key revelations include:
- Medium and large-sized meetings strike a balance – As planners navigate the landscape of corporate events, there's a noticeable trend toward these gathering sizes.
- Rising costs continue to be a top area of dissatisfaction – Budget constraints are increasingly impacting the quality of events, leading to a sense of dissatisfaction. In response, many are implementing cost-cutting strategies.
- Secondary markets are becoming more favorable – By transitioning events to these secondary markets, companies can uphold the quality of their meetings without downgrading their status.
Download the survey results here.
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