Meetings Industry Update: Middle East Q1 2024


Strong regional performance continues into 2024 with opportunity in key industry segments

In Q1 2024, the Middle East continues to show strong meetings and events growth. To help navigate this competitive landscape, Knowland's regional update guides hotels and venues on where to focus new business acquisition efforts.

Key revelations include:

  • Market Segment Distribution: Gain insights into the key segments fueling MICE revenue and pinpoint strategic areas for commercial focus in 2024.

  • Top Industries: Learn which industries are experiencing growth and which ones are declining, empowering sales teams to focus on areas with the highest potential for opportunity.

  • Most Improved: Discover the rising stars in the MICE industry, uncovering the hidden gems that are driving significant growth. 

Download the update here.