Paramount Hotel Midtown achieves group business growth with Knowland by Cendyn 

Knowland by Cendyn

The Challenge

Before adopting Knowland by Cendyn, Paramount Hotel Midtown faced several key challenges to growing its group business: 

• Limited market visibility: The team lacked insight into which accounts were actively booking events in the Dubai market. 

• Manual competitor tracking: Identifying competitor wins required time-consuming, physical comp checks at neighboring hotels. 

• Stagnant prospecting: Heavy reliance on inbound inquiries and existing accounts hindered efforts to expand the hotel’s group business pipeline. 

The Solution 

With Knowland by Cendyn, Paramount Hotel Midtown significantly evolved its group sales strategy. Faced with limited visibility into the market and a dependence on inbound inquiries, the team needed a more proactive, data-driven approach. Knowland’s robust MICE (Meetings, Incentives, Conferences, and Exhibitions) market intelligence capabilities empowered the hotel to make smarter, faster decisions, turning reactive sales efforts into targeted, strategic outreach: 

• Actionable market intelligence: Gained access to historical group booking data across their competitive set. 

• Targeted sales prioritization: Focused sales activity on accounts with verified demand patterns. 

• New business acquisition: Identified and engaged untapped accounts using booking history, contact information, and market behavior. 

• Strategic alignment: Aligned sales strategy with real-time market dynamics to improve decision-making. 

Our experience with the Knowland team at Cendyn has been consistently positive—from onboarding to ongoing support, they’ve been responsive, knowledgeable, and genuinely committed to helping us make the most of the platform.

Akshay Sood, Senior Director, Sales and Revenue & Sales, DAMAC Hotels & Resorts  

The Results 

By analyzing Knowland’s MICE market data, the sales team uncovered a previously overlooked account with a consistent history of booking with competitors. Using this intelligence, they proactively crafted a tailored offer, successfully converting the lead into a new group client for both rooms and meeting space. This conversion would have been highly unlikely through traditional prospecting alone.

The Future 

Looking ahead, Paramount Hotel Midtown is focused on strengthening its position as a premier destination for creative industries, corporate events, and international group gatherings. Knowland by Cendyn will continue to support this vision by: 

• Identifying high-value accounts and emerging demand trends in key feeder markets 

• Equipping the sales team with the right data to engage the right clients at the right time 

• Driving market share growth and enhancing the quality of group business