Meeting Planner Survey: 2023 State of Meetings Industry
The meetings landscape has been redefined. How can hoteliers and meeting planners best navigate this changing space and prepare for 2023?
Together with ConferenceDirect, a full-service meeting solutions company, Knowland asked meeting planners to share their observations and opinions on what to expect in the coming year. Highlights from the survey include:
- Staff shortages are impacting service standards; rising costs redefine goals – Fluctuations in the industry service levels are causing organizers to redefine event strategies and goals, including profitability.
- Attendee size is no longer a major challenge, and meeting volumes continue to rise – More than 70 percent of 2022 events had attendance at, or above, 80 percent of 2019 levels.
- Technology and diversity, equity, and inclusion are key trends – Using technology to enhance the attendee experience is top of mind for planners, followed closely by a focus on diversity, equity, and inclusion.
Download to hear what planners had to say.