Hotel Digital Marketing: How to Pivot for Recovery  

Join Kristi White and special guest Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, for a spirited discussion challenging the proposition to “cut digital marketing spend” in the era of COVID. Hear their take on recovery topics from digital best practices and the role of OTAs, to where to spend your limited budget when tasked with growing revenue.

Learn about these topics and more:

• Secret sauce for hotel digital media mix in recovery
• Role of community involvement and success stories on social media
• When and how to lean into OTAs
• How group analytics can inform your digital strategy

Tune in to learn more about these critical issues and more!