As the hospitality industry re-shapes itself, there has been a surge in pent-up group demand. Hoteliers must successfully navigate these waters as they are faced with labor shortages, increased oversight, and fading customer loyalty. In this webinar, Knowland will look towards the recovery of meetings and events and what it will look like by market, segment, as well as key metrics from 2022 to 2024.
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In this webinar you will learn:
- How meetings did in 2021 and the recovery forecast for the next 3 years.
- What markets will recover first across the U.S?
- What are the big group business trends for 2022?
- How hoteliers should prioritize investments in sales resources, technology, and data solutions to optimize revenue.